AAC – Trust

Dave Brown, the General Manager and COO of the American Airlines Center in Dallas, Texas sums it up in one word…TRUST. “We’ve stuck with Southpaw…[because] we find them to be a partner, [because] we trust them, [and because] they deliver.”

Southpaw has partnered with numerous other professional teams in their sporting venues, stadiums, and arenas across the country such as the Dallas Cowboys, the Atlanta Braves, the Philadelphia Eagles, the Sacramento Kings, and LAFC, just to name a few. Contact our sales team today at sales@southpawlive.com to see how we can meet all of your LED and AV needs.


When Topgolf was brainstorming about their “HD Spectacular” concept of screens at the back of their infield to promote everything from birthdays, anniversaries, and nightly specials all the way to their marketing and advertisements they knew Southpaw would be the right partner. “[The screens] allow us to program new events in the venue, and they allow us to promote key initiatives to our guest…this really impacts their experience,” said Rodney Ferrel VP of Global Partnerships.

The Southpaw experience was described by Scott Shultz Director of Venue Openings and Infrastructure as “being a great partner all along the way…from the initial days of deployment in The Colony to our most recent roll-out in Richmond,VA…helping us craft a solution…to dealing with all the regulatory issues in varying cities and communities…they were there lock-step with us”.

Southpaw has partnered with numerous other entertainment & live spaces across the country such as Texas Live!, Legends Entertainment in Phoenix, AZ, and the Atlanta Braves just to name a few.